dated observations, not predictions.

the moment an observation stops being true.

trend forecasting is unfalsifiable by design. dating and sourcing fixes that.

• 01every entry carries a date, a source and a confidence level.
• 02no entry claims more than the evidence supports.
• 03expired entries stay visible, marked expired.

observed by members, reviewed by collective stewards.

• 01eleven trend entries from last year, three of them now marked wrong.

trends × money matters: half of what reads as culture is actually a price change.

1. post what you noticed, with where you noticed it.
2. state your confidence.
3. come back and expire it when it stops being true.

• research
• taste maxxing
• stories